“The Voice visualizes the words the users of the Art Council website are searching for on the site and in search engines in order to find the site, and a comparison of these words with the word usage at the office of the Art Council (for example words written in emails and read by the office staff on web pages). The visualization consists of the last two thousand words searched for, displayed in different font sizes/colors, with different border sizes/colors, reflecting how many times it has been searched for, when it was searched for, how much it has been mentioned in the internal communication and how much it is used on the Internet in general. Each word links to the pages on the server that contains the search-word, the visualization thus functions an alternate interface to the Art Council website. The visualization is updated daily and each new “image” is saved in an archive accessible by the user.”